Mille Miglia: Only the victory counts

Chopard and Mille Miglia are inseparable. The adventure started with the passion from Karl and Karl-Friedrich Scheufele for automotive collectibles. The son notices the world of the car racing. Father and son went in 1987 to there first Mille Migla race with there own old timers.

Chopard was one year later a sponsor of the race. The Mille Miglia was going to be a famous event on an international level after this partnership. The best of the best of the rapid old timers assemble every year, supported from Chopard more than 20 years to complete the route Brescia – Rom – Brescia.